Value Creation & Capture Framework
How Muziclly creates tangible value for every stakeholder and effectively captures it.
Value Flow
| Stakeholder | Value Created | Delivery Mechanism | Revenue Capture |
|---|---|---|---|
| Students | Structured learning, Certification, Community | Live Classes, App, Events | Subscription + Exams |
| Teachers | Guaranteed students, Income stability | Student Allotment System | Allotment Plans |
| Freshers | Career launch, Teaching skills | Training & Placement | Training Fees |
| Professionals | Industry-ready technical skills | Audio Engineering Program | Course Fees |
| Community | Networking, Performance opportunities | App, Social Feed, Contests | App Plans + Events |
Consolidated Revenue Model
A diverse portfolio of revenue streams ensuring stability and scalability.
Monetization Pillars Summary
| Revenue Stream | High Margin | Recurring | Scalable |
|---|---|---|---|
| Student Subscriptions | Yes | Yes | Yes |
| Teacher Allotment Plans | Yes | Yes | Yes |
| Training & Certifications | Yes | No | Yes |
| Audio Engineering | Yes | No | Medium |
| App Usage Plans | Yes | Yes | Yes |
| Events & Competitions | Variable | Seasonal | Yes |
Detailed Revenue Breakdown
| Revenue Stream | Model | Revenue Range |
|---|---|---|
| 1. Student Subscriptions | 3-month plans | ₹7,999 - ₹25,999 |
| 2. Teacher Allotment Plans | 3 months to Lifetime | ₹999 - ₹9,999 |
| 3. Training Programs | One-time fee | ₹9,999 - ₹19,999 |
| 4. Audio Engineering | One-time fee | ₹49,000 |
| 5. Certification Fees | Per certification | ₹999 - ₹2,499 |
| 6. App Usage Plans | Monthly Subscription | ₹199 - ₹999/mo |
| 7. Events & Sponsorships | Entry fees + brand deals | Variable |
Key Metrics
LTV:CAC Ratio
16:1
Our target LTV:CAC ratio of 16:1 (₹32,400 ÷ ₹2,000) indicates a highly efficient growth model. EdTech benchmarks typically target 3:1 to 5:1. This superior ratio is driven by low CAC through organic community growth, high retention via social features, and multiple monetization touchpoints.
Cost Structure Analysis
Optimized for high gross margins and scalable operations.
Fixed Costs (Low)
- • Platform Development: Core engineering team & infrastructure.
- • Content Production: One-time creation of curriculum & M-Lab tools.
- • General Admin: Lean core team operations.
Variable Costs (Managed)
- • Teacher Payouts: Directly linked to revenue (managed via allotment fees).
- • Marketing (CAC): Programmatic & community-driven.
- • Cloud Usage: Auto-scaling infrastructure costs.
Working Capital & Cash Flow
Predictable inflow cycles with managed outflows ensure healthy liquidity.
Cash Flow Cycle
Result: Positive working capital cycle. We collect before we pay.
Why Cash Flow Is Predictable
-
⏱️Prepaid Subscription Model
100% of student fees are collected upfront (3-month blocks), ensuring immediate liquidity. -
🛡️Low Refund Exposure
Strict refund policies and trial classes minimize chargeback risks. -
📅Managed Payout Cycles
Teachers are paid monthly based on completed classes, allowing a 30-day cash float. -
🌊Diversified Inflows
Daily inflows from Training Programs & Certifications balance subscription cycles.
Pricing Philosophy
Accessibility First
Entry-level pricing 50-70% below traditional lessons to maximize reach.
Value Laddering
Clear upgrade paths with tangible benefits at each tier.
Teacher Fairness
Competitive revenue share that attracts and retains quality teachers.
No Hidden Fees
Transparent pricing builds trust and reduces churn.
Expansion Opportunities
B2B/School Licenses
Enterprise licensing for schools, academies, and institutions with volume pricing.
International Markets
Localized pricing for Southeast Asia, Middle East, and Africa markets.
Marketplace
Commission on instrument sales, sheet music, and digital content marketplace.